Buying an Elliptical Trainer Online – What You Need to Know!
Friday, October 30th, 2009When I first started working in the fitness equipment industry the idea of customers buying online seemed absurd. But about 9 years ago the company I worked for built a web site and started advertising on Yahoo. Back then Google was still a concept, and pay per click advertising hadn’t been conceived. Surprisingly a few people here and there would make purchases, primarily for treadmills. All sales were conducted through the phone.
Gradually sales increased, so about 6 years ago I suggested we include a shopping cart on our site. The reaction was, “who would buy fitness equipment online without talking to someone first.” Well, how times have changed. When I left the company over 60% of our sales were through the cart. Our minimum price item was $1,000, with our premium products exceeding $3,000.
Purchasing fitness equipment online has become a major industry. There are several benefits from buying online:
