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When I first started working in the fitness equipment industry the idea of customers buying online seemed absurd. But about 9 years ago the company I worked for built a web site and started advertising on Yahoo. Back then Google was still a concept, and pay per click advertising hadn’t been conceived. Surprisingly a few people here and there would make purchases, primarily for treadmills. All sales were conducted through the phone.

Gradually sales increased, so about 6 years ago I suggested we include a shopping cart on our site. The reaction was, “who would buy fitness equipment online without talking to someone first.” Well, how times have changed. When I left the company over 60% of our sales were through the cart. Our minimum price item was $1,000, with our premium products exceeding $3,000.

Purchasing fitness equipment online has become a major industry. There are several benefits from buying online:

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Have you ever noticed how many treadmills are being sold at a discount prices? Of course, that is part of commercialism. For example, when was the last time you paid list price for a car or jewelry?

What motivated me to write this article is the fact that “Discount Treadmill” is a very popular search term. People are looking to get the best deal possible when they purchase a treadmill. That makes sense, since even a moderate priced treadmill can run from $1,000 – $2,000.

So how do you tell when a treadmill is being sold at a discount?

First, by comparative shopping. You find a particular model that satisfies your needs and you shop around. Depending on the quality of the treadmill, you compare prices at the various mass retailers, large sporting goods stores, specialty fitness stores and online.

In addition, you look for special offers like free shipping, added accessories and extended warranties. Regarding shipping, some businesses may drop off a treadmill on your curve, while others will bring it into your house, set it up and remove the packaging. Considering the weight of some models, that can add considerable value.
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